Calif. Jeep dealers are forced into DCX ad fold

Woodyard, Michael
February 2000
Automotive News;2/21/2000, Vol. 74 Issue 5862, p53
Trade Publication
Reports the pressure on California Jeep dealers to terminate relationship with media-buying company RNF Media Inc. in the United States. Role of FCB Media in handling media buying for Chrysler, Plymouth and Jeep dealers; Philosophical difference between RNF and FCB Media firms; Implications for the national focus of FCB in California.


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