Even without Genesis, Toyota courting youth

Stoll, John D.
February 2000
Automotive News;2/21/2000, Vol. 74 Issue 5862, pAM12
Trade Publication
Reports strategy of Toyota Motor Sales U.S.A. Inc. in targeting the youth consumers in the United States. Promotion of Echo and Celica automobiles by sponsoring the Gravity Games of NBC; Toyota as the official vehicle of Sports & Social Clubs of the U.S.; Contract with Spike Radio, a 24-hour alternative music radio station.


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