TITLE

Even without Genesis, Toyota courting youth

AUTHOR(S)
Stoll, John D.
PUB. DATE
February 2000
SOURCE
Automotive News;2/21/2000, Vol. 74 Issue 5862, pAM12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports strategy of Toyota Motor Sales U.S.A. Inc. in targeting the youth consumers in the United States. Promotion of Echo and Celica automobiles by sponsoring the Gravity Games of NBC; Toyota as the official vehicle of Sports & Social Clubs of the U.S.; Contract with Spike Radio, a 24-hour alternative music radio station.
ACCESSION #
2843203

 

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