TITLE

Suppliers join the brand battle

AUTHOR(S)
Guyer, Lillie
PUB. DATE
February 2000
SOURCE
Automotive News;2/21/2000, Vol. 74 Issue 5862, pAM9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing of brand name products by automotive suppliers in North America. Importance of advertisement strategies in coping with brand name global competition; Impact of consolidations, mergers and acquisitions on automotive industry players; Influence of brand choice in purchase decision; Forecast on the success of brand marketing. INSET: Do consumers care? Sometimes, survey says.
ACCESSION #
2843199

 

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