Suppliers join the brand battle

Guyer, Lillie
February 2000
Automotive News;2/21/2000, Vol. 74 Issue 5862, pAM9
Trade Publication
Focuses on the marketing of brand name products by automotive suppliers in North America. Importance of advertisement strategies in coping with brand name global competition; Impact of consolidations, mergers and acquisitions on automotive industry players; Influence of brand choice in purchase decision; Forecast on the success of brand marketing. INSET: Do consumers care? Sometimes, survey says.


Related Articles

  • Advertising: Investment or expense?  // Long Island Business News (7/1993 to 5/2009);8/2/93, Vol. 40 Issue 31, p34 

    Gives advice on the role advertising should play in the corporate strategy for establishing a brand identity. Treated as a capital expenditure and long term investment; Brand awareness; Short term price promotions; Importance of feedback and retention of an existing customer.

  • Valuing a Brand's Advocates. Schultz, Don E. // Marketing Management;Winter2000, Vol. 9 Issue 4, p8 

    Deals with the value of brand marketing in a product. How electronic commerce affect the development and maintenance of brands; How traditional brand value is generated; Basic advocacy segment of loyal customers of a brand.

  • Brand Power 2000. Gross, Ken // Automotive Industries;Jan2000, Vol. 180 Issue 1, p56 

    Addresses branding in the automobile industry. Discussion on supplier branding; Examples of retailing schemes; Plans of BMW, Porsche and Mercedes-Benz.

  • It pays to rate retention. Henry, Jim // Advertising Age;3/28/1994, Vol. 65 Issue 13, pS-32 

    Reports on the profits realized by automakers who have learned to nurture customer loyalty. Effectiveness of marketing programs; Retention rate for post-warranty service work; Data on Volvo Cars of North America's customer loyalty rating; Owners' worry over maintenance costs; Subaru of...

  • What `brand' really means. Mandel, Leon // AutoWeek;06/22/98, Vol. 48 Issue 26, p11 

    Opinion. Defines the term `brand loyalty' in relation to the automobile industry. Existence of character in various automobile types; Role of automobile character in automobile selection; Decision made by General Motors on how it was going to market its automobiles.

  • Bond stronger with age. Diem, William R. // Automotive News;3/28/1994, Vol. 68 Issue 5544, Cars & Customers pS-2 

    Discusses ways of ensuring car loyalty. Age as most critical factor in determining car owner loyalty according to a survey conducted by J.D. Power & Associates; Oldest customers as twice loyal to the make as the youngest customers; Loyalty to the salesman and dealership; Lincoln and Cadillac as...

  • Face it - size still matters on Facebook. McElhatton, Noelle // Marketing (00253650);3/28/2012, p3 

    An introduction is presented in which the editor argues that the size of social-media fanbases are not qualified indicators of brand perception and do not accurately reflect product sales.

  • We are Penn State: Regional brands and the essence of brand loyalty. Taylor, David // Central Penn Business Journal;10/30/2009, Vol. 25 Issue 44, p21 

    The article offers the author's insights on the regional influence of sports brands in Pennsylvania. He notes that on a regional basis, sports brands are regional powerhouses that can elevate other brands simply by granting the right to be called a corporate partner. He comments that regional...

  • Killing brands ... softly. SCHULTZ, DON E.; BLOCK, MARTIN // Journal of Brand Strategy;Autumn/Fall2013, Vol. 2 Issue 3, p284 

    Based on ten years of US consumer responses to a commercial online questionnaire (over I million individual responses), challenges are raised about how manufacturer product brands can be built and supported in an interactive marketplace. It was found that increases in consumer use of social...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics