TITLE

TiVo is TV that reads your mind -- and I like it

AUTHOR(S)
Jackson, Kathy
PUB. DATE
February 2000
SOURCE
Automotive News;2/21/2000, Vol. 74 Issue 5862, pAM8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features TiVo, a television receiver that records viewing preferences of owners in the United States. Importance of the technology in automotive marketing and broadcasting media; Advantages of TiVo; Information given by TiVo to carmakers on viewing habits; Documentation of commercials in TiVo; Operation of the receiver.
ACCESSION #
2843198

 

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