TITLE

Acura seeks premium status with new ads

AUTHOR(S)
Rechtin, Mark
PUB. DATE
February 2000
SOURCE
Automotive News;2/21/2000, Vol. 74 Issue 5862, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the advertising campaign of Acura and the launch of its 3.2CL coupe in the United States. Anticipation of market sales with the campaign; Aim of the company to reposition as a contender to other leading car brands; Focus on sporty performance and luxury; Description of television and print advertisements by Rubin Postaer and Associates.
ACCESSION #
2843193

 

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