Acura seeks premium status with new ads

Rechtin, Mark
February 2000
Automotive News;2/21/2000, Vol. 74 Issue 5862, p26
Trade Publication
Reports the advertising campaign of Acura and the launch of its 3.2CL coupe in the United States. Anticipation of market sales with the campaign; Aim of the company to reposition as a contender to other leading car brands; Focus on sporty performance and luxury; Description of television and print advertisements by Rubin Postaer and Associates.


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