TITLE

Volvo aims seat belt safety ad campaign at blacks

AUTHOR(S)
Halliday, Jean
PUB. DATE
February 2000
SOURCE
Automotive News;2/21/2000, Vol. 74 Issue 5862, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports advertising campaign on the importance of seat belt use aimed at black customers by Volvo Cars of North America Inc. in the United States. Focus of the campaign on black children under fourteen; Car crashes as the leading cause of death among black children; Campaign inclusions; Efforts of Mark LaNeve, vice president of marketing at Volvo.
ACCESSION #
2843189

 

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