Ford to keep freshening Focus

Connelly, Mary
February 2000
Automotive News;2/21/2000, Vol. 74 Issue 5862, p22
Trade Publication
Reports the Internet advertising of Ford Division to sell Ford Focus to youth drivers in the United States. Comparison of revenue between Focus and the company predecessor; Constant rejuvenation of Focus as a strategy to create continuous episodic advertisement about the vehicle; Features of Focus edition on sale; Rate of sale.


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