TITLE

Ford to keep freshening Focus

AUTHOR(S)
Connelly, Mary
PUB. DATE
February 2000
SOURCE
Automotive News;2/21/2000, Vol. 74 Issue 5862, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the Internet advertising of Ford Division to sell Ford Focus to youth drivers in the United States. Comparison of revenue between Focus and the company predecessor; Constant rejuvenation of Focus as a strategy to create continuous episodic advertisement about the vehicle; Features of Focus edition on sale; Rate of sale.
ACCESSION #
2843188

 

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