Saturn needs new sales pitch for ho-hum car

February 2000
Automotive News;2/21/2000, Vol. 74 Issue 5862, p12
Trade Publication
Reports the need of Saturn for a different business approach in the automotive industry in the United States. Comparison on sales between S and L Saturn series; Reasons for the decrease in L series sales; Marketing pressures encountered by thet L Saturn series; Role of General Motors for the failure of Saturn.


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