TITLE

A Sponsorship Dilemma

AUTHOR(S)
Stern, Aimee
PUB. DATE
February 2000
SOURCE
H&HN: Hospitals & Health Networks;Feb2000, Vol. 74 Issue 2, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features two health care experts and their views on whether hospitals should consider sponsorship by a drug manufacturer for cholesterol screening and seminars for the community. Debbie Hunter, a director of marketing at the University of Alabama Health Systems in Birmingham; Phyllis M. Fisher, director of public relations at Thomas Jefferson University Hospital in Philadelphia, Pennsylvania.
ACCESSION #
2842540

 

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