TITLE

HMI posts strong results in 1999 due to more products; marketing strategy

PUB. DATE
February 2000
SOURCE
Electronic Education Report;02/16/2000, Vol. 7 Issue 3, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Informs on Houghton Mifflin Interactive's strong sales increase in 1999 fueled by the acquisition of new products and a direct mail marketing strategy.
ACCESSION #
2841733

 

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