Nabisco relaunches Honey Maid with spokes-bee effort

Thompson, Stephanie
February 2000
Advertising Age;2/28/2000, Vol. 71 Issue 9, p101
Trade Publication
This article reports on the reintroduction of the Honey Maid graham cracker brand of Nabisco Biscuit Co. with a new spokescharacter as of February 2000. The significant increase in consumer advertising and promotional support for the brand is part of an overall Honey Maid relaunch that includes new packaging and a reformulation of the Cinnamon Honey Maid variety in March 2000. In addition, Nabisco will launch an on-package promotion, Find the Honey Maid Bee. The advertising campaign for Honey Maid, from FCB Worldwide, will begin late in the second quarter of 2000.


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