TITLE

Nissan serenades buyers with CDs

AUTHOR(S)
Halliday, Jean
PUB. DATE
February 2000
SOURCE
Advertising Age;2/28/2000, Vol. 71 Issue 9, p90
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the marketing strategy implemented by Nissan North America for its Sentra model as of February 2000. Nissan hired KBA Marketing Group, which has been handing out CDs at spots such as coffee shops and hip music events in major markets. With the effort, Nissan joins a host of other car makers seeking younger buyers. The CD also is available if prospects responds to a teaser advertisement that broke a month ago in four targeted magazines. Nissan already has collected the names of more than 30,000 Sentra prospects via the promotion and will have distributed 60,000 CDs by April 1, 2000
ACCESSION #
2841705

 

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