Girls' site Kibu plans ad launch in April

Riedman, Patricia
February 2000
Advertising Age;2/28/2000, Vol. 71 Issue 9, p80
Trade Publication
This article reports on the plans of Kibu web site to launch its advertising campaign in April 2000. Kibu describes itself as a digital lifestyle brand for girls. While Kibu faces stiff competition from established sites, such as Alloy, Bolt.com, and Snowball.com, it has heavy-hitter financial backers. Main attraction of the web site is its emphasis on creating online and offline communities for girls, and integrating corporate sponsors into the content. According to Excited@Home Chairman Tom Jermoluk, the Kibu name tested well with teenage girls.


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