TITLE

Ryan sells advertising ideas through wry but savvy style

AUTHOR(S)
Chura, Hillary
PUB. DATE
February 2000
SOURCE
Advertising Age;2/28/2000, Vol. 71 Issue 9, p72
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article profiles Dennis Ryan, executive creative director for the J. Walter Thompson USA. His 13 years of experience on Budweiser, Bud Light and other Anheuser-Busch brand iterations as group director at DBB Worldwide, have played a formative role in his career. In an industry where egos rule, Ryan is the first to volunteer he was not the genesis behind some of the more memorable advertising campaigns he championed. Ryan did not grow wanting to be an advertising man, and only gave the agency world a shot once he read the book Ogilvy on Advertising, by David Ogilvy.
ACCESSION #
2841551

 

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