A maven of the message

February 2000
Advertising Age;2/28/2000, Vol. 71 Issue 9, p65
Trade Publication
This article profiles Tom Hansen, senior vice president-executive creative director at Wunderman Cato Johnson in Chicago, Illinois. While direct marketing often needed to foster customer relationships, Hansen likes the challenge of developing the messages that get consumers to care. According to Hansen, when talking about direct marketing, they have the response mechanism down to a science, but the emotional part of it is always in play, whether on the Web, at an event or through mailing.


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