Performance pays

Zbar, Jeffery D.
February 2000
Advertising Age;2/28/2000, Vol. 71 Issue 9, ps14
Trade Publication
This article explores the use of pay-for-performance models in advertising. Pay-per-performance models increasingly are replacing straight commission-based compensation agreements throughout the advertising community, says Starcom Worldwide CEO Jack Klues. He says pay-for-performance is a good way for media agencies to improve bottom line, while clients get the best product possible. For their part, executives with iMandi.com believe the performance-based compensation program will put the marketer and CP&B together to shoot for the same goal.


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