TITLE

Gotlieb hits all the right keys

AUTHOR(S)
Petrecca, Laura
PUB. DATE
February 2000
SOURCE
Advertising Age;2/28/2000, Vol. 71 Issue 9, ps9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article features MindShare Chairman and CEO Irwin Gotlieb and his appointment as the 1999 Media Player of the Year by Advertising Age. The challenges Gotlieb faced turning his 6-year-old TeleVest into a worldwide MediaVest, which houses all the media resources of DMB&B and N.W. Ayers & Partners, are not too unlike the challenges he faced at MindShare. While Gotlieb may be jewel-savvy, computers are the one area where je really shines. He was on the computer track way before it was cool. In fact he first began working on them in the early '70s.
ACCESSION #
2841543

 

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