Cherins and Juno Online show why business models must flex

Rothenberg, Randall
February 2000
Advertising Age;2/28/2000, Vol. 71 Issue 9, p60
Trade Publication
This article examines Juno Online Services and the effectiveness of its business model. The business model is to the Internet economy what a high concept is to Hollywood: the basis on which you can build a deal, even if it ultimately bears no resemblance whatsoever to the finished product. Launched in late 1996, Juno began life as a firm that offered free electronic mail to those willing to accept advertising in return. Bob Cherins, vice president of Juno, explained that the company's business was capturing the eyeballs and then selling goods and services to and against them. In February 2000 Juno announced it would start offering free full Internet access, thereby abandoning a key source of revenue.


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