Paris speaks

February 2000
Advertising Age;2/28/2000, Vol. 71 Issue 9, p58
Trade Publication
This article comments on the performance of French advertising agencies Havas Advertising and Publicis in North America as of February 2000. France's Havas Advertising and Publicis, though coming late to the global game, have made good on one of their prime ambitions: to be bigger players in North America. Both companies are committed to creating or expanding second agency networks around the nucleus of two U.S. agency names: Publicis with Fallon McElligott and Havas with Snyder Communications' Arnold Communications.


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