'Girl' shifts focus after feedback from teens

Webster, Nancy Coltun
February 2000
Advertising Age;2/28/2000, Vol. 71 Issue 9, p56
Trade Publication
This article reports on the retooling of Girl Magazine to reach African-American girls aged 12 to 19 as of February 2000. The new approach by Girl Magazine will debut in its spring issue due out April 4, 2000. The quarterly title originally was launched in the fall of 1998 to broadly appeal to multicultural girls, said Nancy LeWinter, co-publishing director of Girl and Mode with Julie LeWit. The content was revised after Girl received many letters and electronic mail messages from African-American teen readers. The publication will also go after new advertising categories such as music and African-American haircare products.


Related Articles

  • EBONY MOVIE ILLUSTRATES WEALTH OF NEGRO CONSUMER.  // Ebony;Nov1955, Vol. 11 Issue 1, p132 

    The article considers the "Ebony" magazine's sales movies "There's Gold in Your Backyard" and "The Secret of Selling the Negro" as illustrations of the wealth of African American consumers.

  • Strictly Ballroom. Granatstein, Lisa // MediaWeek;12/11/2000, Vol. 10 Issue 48, p53 

    Reports the launching of `Savoy,' a lifestyle magazine aimed at Afro-Americans, in January 2001. Features; Contents; Format.

  • HEALTH AND BEAUTY MAGAZINE READING AND BODY SHAPE CONCERNS AMONG A GROUP OF COLLEGE WOMEN. Thomsen, Steven R. // Journalism & Mass Communication Quarterly;Winter2002, Vol. 79 Issue 4, p988 

    Deals with a study which determined factors that may mediate the relationship between reading women's magazines and body shape and size concerns among a group of college women. Objectives of the study; Method; Results; Discussion.

  • March: Fashion, Beauty, The Works!  // Glamour;Mar2012, Vol. 110 Issue 3, p283 

    Several photographic images that represent some of the contents of the March 2012 issue of :Glamour" women's magazine are presented.

  • Women--special issue on women and the environment.  // Women's International Network News;Spring93, Vol. 19 Issue 2, p63 

    Provides information on the contents of a special issue of `Women,' a publication on issues relevant to women and the environment from Babiker Bedri Scientific Association of Sudan.

  • Your Views, Your Comments, Your Say!  // New African Woman; English;Aug/Sep2014, Issue 26, p82 

    Several letters to the editor are presented regarding the magazine "New African Woman" (NAW).

  • WOULD CIRC OR AD-REVENUE DROP IN WOMEN'S MAGS IF RETOUCHED IMAGES WERE BARRED? Freedman, Mia; Barker, Carrie; Edwards, Jackie; Rennie, Sebastian // B&T Magazine;1/22/2010, Vol. 60 Issue 2708, p13 

    The article presents answers to the question regarding the impact of barring retouched images in women's magazines on circulation or advertisement revenue.

  • Food Intake Among African American Girls and Diet-related Risks. Talpade, Medha // North American Journal of Psychology;2006, Vol. 8 Issue 1, p123 

    Statistics today indicate a 45% increase in diet-related problems, especially among African American (AA) children. Evidence of obesity, diabetes, high blood pressure, and early sexual maturation among AA girls warrants an investigation of their food intake. The present study analyzed the food...

  • MY BEST NEGRO PICTURE.  // Ebony;Apr1950, Vol. 5 Issue 6, p66 

    The article presents photographs of several African American children, including a little girl wearing an Easter outfit, a Jamaican boy, and two sleeping boys in bed in Vermont.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics