TITLE

'Girl' shifts focus after feedback from teens

AUTHOR(S)
Webster, Nancy Coltun
PUB. DATE
February 2000
SOURCE
Advertising Age;2/28/2000, Vol. 71 Issue 9, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the retooling of Girl Magazine to reach African-American girls aged 12 to 19 as of February 2000. The new approach by Girl Magazine will debut in its spring issue due out April 4, 2000. The quarterly title originally was launched in the fall of 1998 to broadly appeal to multicultural girls, said Nancy LeWinter, co-publishing director of Girl and Mode with Julie LeWit. The content was revised after Girl received many letters and electronic mail messages from African-American teen readers. The publication will also go after new advertising categories such as music and African-American haircare products.
ACCESSION #
2841534

 

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