Wasow directs movement of Blackplanet

February 2000
Advertising Age;2/28/2000, Vol. 71 Issue 9, p56
Trade Publication
This article focuses on BlackPlanet.com, an African-American oriented site launched in September 1999. Omar Wasow was a pioneer in the world of Internet communities: He began tinkering with online bulletin board systems in the 1980s at the age of 12. Today he is the executive director of Community Connect's BlackPlanet.com. Wasow estimated BlackPlanet's traffic at 100,000 visits per day. BlackPlanet offers each visitor the chance to create a personalized Web page within the site. BlackPlanet already has achieved strong awareness through word of mouth and limited online advertising. Now it plans to build a strong platform of sponsors. Advertisers on board include BellSouth Corp., General Motors Corp. and the U.S. Army.


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