Smartmoney.com adds to winning debut campaign

Cardona, Mercedes M.
February 2000
Advertising Age;2/28/2000, Vol. 71 Issue 9, p50
Trade Publication
This article reports on the second advertising campaign to be launched by Smartmoney.com in collaboration with DiMassimoBrand Advertising in the U.S. in mid-March 2000. The campaign will include television, print, radio, out-of-home and interactive advertisements. Print will break in April issues of magazines, including Fast Company, Newsweek and Wired. Television spots will air on cable outlets such as Cable News Network (CNN) Headline News and CNNfn. The advertisements continue the tagline "You're ready," introduced in the first campaign in fall 1999. At least one advertisement will focus on the March release of Map Station, a software suite that generates a personalized version of the site's Map of the Market feature.


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