TITLE

Nestle grows budget for sunflower seeds with first national ads

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
February 2000
SOURCE
Advertising Age;2/28/2000, Vol. 71 Issue 9, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the launch of the first national advertising campaign of Nestle USA against the David sunflower seed line in April 2000. Nestle's launch comes as it is faced with increasing competition in the sunflower seed category from branded marketers such as Frito-Lay as well as from private label marketers. The multimillion-dollar print and television effort, from Dailey & Associates, is at least a fourfold increase from previous spending against the snack brand. The campaign will run through September and is likely to include men's magazines as well as broadcast and cable sports programming.
ACCESSION #
2841521

 

Related Articles

  • Stouffer's sets sights on Hispanic households. Mortland, Shannon // Crain's Cleveland Business;8/12/2002, Vol. 23 Issue 32, p6 

    Focuses on the Spanish-language advertising campaign of Stouffer, a subsidiary of Nestle U.S.A. in the U.S. Effort to market products to the Hispanic population; Need for convincing Hispanic population to purchase frozen foods; Marketing initiative for local ethnic groups.

  • Ads of a different vintage. Teinowitz, Ira // Advertising Age;5/30/1994, Vol. 65 Issue 23, p3 

    Reports that Nestle USA Inc. is promoting its Wine World Estates' Meridian Vineyard wines in California. Feature of the radio and television advertising; Budget for the campaign.

  • PowerBar budget gets healthy hike to $20 mil. Thompson, Stephanie // Advertising Age;9/25/2000, Vol. 71 Issue 40, p8 

    The article describes Nestle USA's advertising campaign for food supplement PowerBar. The advertising budget for PowerBar focused on print and radio advertising spots. Other products were released under the PowerBar label.

  • Nestle gives Mate update in new package, ad effort. Thompson, Stephanie // Advertising Age;9/18/2000, Vol. 71 Issue 39, p8 

    Reports that Nestle USA will relaunch its powdered Carnation Coffee-Mate in October 2000. New packaging planned for the brand of creamer; Coffee-Mate's role in Nestle's beverage business profits; Role of McCann-Erickson Worldwide in the production of the accompanying advertising campaign.

  • Nestle: boys' own chocolate.  // MarketWatch: Food;November 2003, Vol. 2 Issue 11, p9 

    Reports on Nestle's plan to capitalize on its "Not for Girls" campaign with the launch of a limited edition Blokie Bar chocolate bar. Advertising campaign for Nestle's Yorkie bar targeting male consumers; Other samples of gender specificity in the marketing of snack foods; Gender differences in...

  • Nestle targets grownups with rollout of 'Ultimates'. Thompson, Stephanie // Advertising Age;8/11/2003, Vol. 74 Issue 32, p8 

    The article reports that Nestle USA Inc. will launch a $13 million-worth advertising campaign to launch its Toll House Ultimates refrigerated cookie dough. The campaign is part of the company's effort to reach an upscale adult target and continue its double-digit growth in the category. The...

  • Nestlé brings the bistro to frozen-food section. Thompson, Stephanie // Advertising Age;6/6/2005, Vol. 76 Issue 23, p6 

    Presents information on the advertising campaign of Nestle USA for its premium-priced Stouffer's Corner Bistro restaurant-inspired frozen entree. Theme of the advertising campaign; Target audience; Information on food entree included in the frozen entree.

  • BUYER'S DIARY.  // Wholesale News (Lewis Business Media LTD);Jan2012, Issue 1, p59 

    The article offers news briefs related to wholesale prices and trade in Great Britain. Tesco PLC will continue its Big Price Drop campaign, while Sainsbury's Supermarkets Ltd. has extended its Brand Match pricing scheme. The Wine and Spirit Trade Association (WSTD) has figured that wine sales in...

  • Lean Cuisine tries to heat up. Liesse, Julie // Advertising Age;10/28/1991, Vol. 62 Issue 46, p24 

    Focuses on the advertising campaign of Lean Cuisine for its frozen food products. Market share of the company on the frozen dinner and entree category; Concept of the campaign; Tagline used for the campaign.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics