Nestle grows budget for sunflower seeds with first national ads

Thompson, Stephanie
February 2000
Advertising Age;2/28/2000, Vol. 71 Issue 9, p33
Trade Publication
This article reports on the launch of the first national advertising campaign of Nestle USA against the David sunflower seed line in April 2000. Nestle's launch comes as it is faced with increasing competition in the sunflower seed category from branded marketers such as Frito-Lay as well as from private label marketers. The multimillion-dollar print and television effort, from Dailey & Associates, is at least a fourfold increase from previous spending against the snack brand. The campaign will run through September and is likely to include men's magazines as well as broadcast and cable sports programming.


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