TITLE

Anti-tobacco ad adopts animal-rights argument

AUTHOR(S)
Teinowitz, Ira
PUB. DATE
February 2000
SOURCE
Advertising Age;2/28/2000, Vol. 71 Issue 9, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the launch of a television advertisement by the Partnership for a Healthy Mississippi in February 2000 which charges tobacco companies experimenting on animals to ensure the effectiveness of nicotine in the tobacco. The Partnership is wielding a new weapon in the anti-tobacco fight: animal rights. The commercial, which also features a Beverly Hillbillies-style theme song, pictures a friendly looking chimpanzee in a cage brought to a laboratory for experiments. Only well into the spot does it become apparent that the lab is run by tobacco companies. The latest effort from the partnership's agency, Maris, West & Baker, is part of a pilot program that tobacco makers agreed to fund as part of a lawsuit settlement with the state attorney general.
ACCESSION #
2841519

 

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