TITLE

McDonald's revisits pizza with new Happy Meal test

AUTHOR(S)
MacArthur, Kate
PUB. DATE
February 2000
SOURCE
Advertising Age;2/28/2000, Vol. 71 Issue 9, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on a McDonald's Pizza Happy Meal test conducted in Illinois and Wisconsin as of February 2000. McDonald's Corp. looks to be preparing another run at the pizza category with the test of pizza-based Happy Meals. The chain's McPizza flopped in the mid-1980s after McDonald's found it could not make the product fast or consistent enough. The new Happy Meal has been testing in Illinois and Wisconsin stores since fall. Sold with french fries and a drink, the 4-inch disks cost not more than three dollars. The pies are promoted with new mini-pancake meals in local advertisements and in-store posters.
ACCESSION #
2841517

 

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