TITLE

Saatchi at 5

AUTHOR(S)
Wentz, Laurel; Madden, Normandy; Petrecca, Laura
PUB. DATE
February 2000
SOURCE
Advertising Age;2/28/2000, Vol. 71 Issue 9, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on advertising agency M&C Saatchi in London, England on the occasion of its fifth anniversary in 2000. M&C Saatchi employs about 535 people and has estimated 1999 billings of 600 million dollars worldwide. M&C is a peculiarly lopsided network. Nearly half of its offices are in four cities in Australia and New Zealand. In London, the network's home and biggest success, M&C has been catapulted into the league of top agencies, and gained a reputation for both arrogance and creativity. Most of the British business is local, but the agency is doing international work for several dot-coms, including European online bookseller BOL and Rover.
ACCESSION #
2841516

 

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