TITLE

Websense ads put focus on productivity

AUTHOR(S)
Bulik, Beth Snyder
PUB. DATE
February 2000
SOURCE
Advertising Age;2/28/2000, Vol. 71 Issue 9, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the launch of a new advertising campaign by software maker Websense in February 2000. Websense launches a campaign targeting companies concerned about their employees' on-the-job Internet surfing habits. The advertisements show bikini-clad women with black boxes covering parts of their bodies so that the models appear to be naked. The work is targeted at C-level executives of Fortune 500 companies and is tagged, "It's about productivity." The Websense software can be customized for each individual company. The filter is available in 54 categories such as pornography, auction and gambling sites.
ACCESSION #
2841510

 

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