Land Rover winner could also capture U.S. launch of Mini

Halliday, Jean
February 2000
Advertising Age;2/28/2000, Vol. 71 Issue 9, p6
Trade Publication
This article presents an update on the advertising agencies being considered by automaker Land Rover North America to handle their advertising campaigns as of February 2000. Contenders for the company's $30 million creative account also could drive away with the new U.S. Mini small car account. According to Tom Purves, chairman-CEO of Rover's U.S. parent company, BMW U.S. Holding Corp., the Land Rover review gives the car marketer the chance to see the agencies' talents. Land Rover trimmed its semifinalist roster from five to three agencies. The trio is Crispin Porter & Bogusky, GSD&M, and Kirshenbaum Bond & Partners. Incumbent Grace & Rothschild is not participating.


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