Y&R 2.1 gains a fast $60 mil in billings

Bulik, Beth Snyder
February 2000
Advertising Age;2/28/2000, Vol. 71 Issue 9, p6
Trade Publication
This article presents an update on the performance of advertising agency Y&R 2.1 as of February 2000. It took the agency less than 60 days to pick up more than $60 million in billings. The agency born in December 1999 recently signed up four new accounts--Harrods, Mall.com, Global Digital Media.com and Capital Thinking. The first two sites focus on electronic commerce--the online site for Harrods, the famous department store in London, England, and Mall.com, a one-stop shopping integrator based in Austin, Texas. With this latest round of clients, Y&R 2.1 finds itself working not only as a strategic partner. but as a developmental strategic partner. Y&R 2.1 is an agency within an agency, designed to be a smaller, quicker version of Young & Rubicam. The smaller shop aims to integrate online and offline marketing for clients.


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