TITLE

Compaq pits three against DDB

AUTHOR(S)
Elkin, Tobi; Petrecca, Laura
PUB. DATE
February 2000
SOURCE
Advertising Age;2/28/2000, Vol. 71 Issue 9, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents an update on the advertising agencies that are contending for the advertising account of Compaq Computer Corp. as of February 2000. Four agencies will participate in the review of Compaq Computer's $300 million account, with credentials meetings set to begin. But Y&R Advertising, which industry observers had regarded as a leading contender, has dropped out of the running. Executives close to Compaq said the review, managed by Jones-Lundin Associates, will involve incumbent DBB Worldwide, Grey Advertising and FCB Worldwide, all based in New York City and Leo Burnett Co. in Chicago, Illinois. Y&R exited because it didn't want to jeopardize its relationship with client Sony Electronics, according to an insider. Sony has had a history of being cautious in allowing its agencies to work with computer companies. DBB Worldwide worked with Sony in Europe for several years, but lost that business less than six months after it landed the global Compaq account.
ACCESSION #
2841500

 

Related Articles

  • Late news.  // Advertising Age;3/27/2000, Vol. 71 Issue 13, p1 

    The article presents news briefs related to the advertising industry in the U.S. as of March 27, 2000. Burger King Corp. is close to signing a deal for the "Harry Potter" franchise. FCB Worldwide Inc., Grey Advertising Inc. and incumbent DDB Worldwide Communications Group Inc. will all make...

  • Global Nets Catch Compaq's Eye. Sampey, Kathleen // Adweek Western Edition;02/07/2000, Vol. 50 Issue 6, p60 

    Reports that Compaq Computer is inviting advertising agencies, including incumbent DDB Worldwide, to present ideas for its global advertising account. Characteristic of the preferred advertising agency of Compaq; List of advertising agencies being considered by Compaq; Information on DDB...

  • Obstacle Course. Stewart, Al // Adweek Eastern Edition;8/12/2002, Vol. 43 Issue 33, p16 

    Comments on the competition between Grey and DDB in advertising agency in California. Importance of Grey lottery account in retail sales; Acquisition of advertising account by DDB after the review; Issues on the review process for advertising account in the state.

  • Clorox names 2 shops for $30 mil in spending. Cuneo, Alice Z.; Neff, Jack // Advertising Age;2/1/1999, Vol. 70 Issue 5, p2 

    This article reports that Clorox Co., planning to revive Glad bags and other brands newly acquired from First Brands Corp., has divided ad assignments on about $30 million in spending between its two San Francisco, California agencies. Clorox assigned the Glad product line, as well as STP...

  • Playtex review narrowed to 2.  // Advertising Age;6/2/1997, Vol. 68 Issue 22, p2 

    This article reports that Sara Lee Corp.'s Playtex Products Corp. unit has narrowed the review on its $15 million advertising account to Grey Advertising, New York and DDB Needham Worldwide, Chicago, Illinois. The final decision is expected in mid-June 1997.

  • Compaq, DDB plan new work; ad chief departs. Johnson, Bradley; Petrecca, Laura // Advertising Age;7/19/1999, Vol. 70 Issue 30, p1 

    This article reports on the developments at advertising agency DDB Worldwide in the U.S. as of July 19, 1999. According to Andrew Salzman, who resigned from his post as vice president of worldwide advertising and brand strategy on July 15, the company is preparing to deliver a global campaign...

  • More shops create separate media units. Mandese, Joe; Wells, Melanie // Advertising Age;11/16/1992, Vol. 63 Issue 47, p41 

    This article reports on the move of advertising firms Grey Advertising and DDB Needham Worldwide to join other advertising agencies in creating separate media units. Grey established Media Connections, a unit offering media consulting, research, planning and buying for non-Grey clients....

  • APL loses Compaq media business to DDB despite denial.  // Campaign;06/12/98, Issue 24, p4 

    Announces that Ammirati Puris Lintas agency (APL) lost the worldwide media account of Compaq company to DDB Needham company. Worth of the media account; Details on the advertising account lost by Initiative Media agency, sister company of APL; Statement made by Compaq; What the loss by APL...

  • Grey taps Greenberger.  // Advertising Age;12/16/1991, Vol. 62 Issue 53, p28 

    Reports on the promotions and appointments of executives at several advertising agencies in the U.S. as of December 16, 1991. Grey Advertising's appointment of Steve Greenberger as vice president/director of print media; Promotion of Sharon Elliot to account director of direct marketing of DDB...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics