Compaq pits three against DDB

Elkin, Tobi; Petrecca, Laura
February 2000
Advertising Age;2/28/2000, Vol. 71 Issue 9, p3
Trade Publication
This article presents an update on the advertising agencies that are contending for the advertising account of Compaq Computer Corp. as of February 2000. Four agencies will participate in the review of Compaq Computer's $300 million account, with credentials meetings set to begin. But Y&R Advertising, which industry observers had regarded as a leading contender, has dropped out of the running. Executives close to Compaq said the review, managed by Jones-Lundin Associates, will involve incumbent DBB Worldwide, Grey Advertising and FCB Worldwide, all based in New York City and Leo Burnett Co. in Chicago, Illinois. Y&R exited because it didn't want to jeopardize its relationship with client Sony Electronics, according to an insider. Sony has had a history of being cautious in allowing its agencies to work with computer companies. DBB Worldwide worked with Sony in Europe for several years, but lost that business less than six months after it landed the global Compaq account.


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