TITLE

Army ad review policy enrages minority shops

AUTHOR(S)
Teinowitz, Ira
PUB. DATE
February 2000
SOURCE
Advertising Age;2/28/2000, Vol. 71 Issue 9, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article deals with the decision of the U.S. Army to simplify its advertising review policy in February 2000. The U.S. Army is shutting out minority advertising shops not partnered with a major agency from competing for its $130 million account. The move, which essentially blocks them from one of the U.S. government's largest advertising contracts, comes as the U.S. General Accounting Office conducts a study of government use of minority advertising agencies. An interoffice work group headquartered at U.S. Vice President Al Gore's office is conducting a second report on the topic. Privately, Army officials said the decision was made to simplify the process by conducting a single advertising review, rather than individual competitions for African American, Hispanic and general-market ads. Neither the Army nor officials from the U.S. Department of Defense would comment publicly.
ACCESSION #
2841499

 

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