TITLE

Revlon lops $10 million from Oscar ad package

AUTHOR(S)
Friedman, Wayne; Cardona, Mercedes
PUB. DATE
February 2000
SOURCE
Advertising Age;2/28/2000, Vol. 71 Issue 9, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the decision of cosmetics marketer Revlon to reduce its advertising spending in 2000. Revlon is slicing its commitment to the Academy Awards by $10 million, a drastic cutback for the financially troubled cosmetics marketer. The Oscar telecast has been a showcase advertising event for Revlon. But the company wants to reduce its inventory from 10 spots to two during the March 26 broadcast of American Broadcasting Co. The network, which has aired the event every year since 1976, has inked deals in 2000 at $1.3 million per 30-second unit. At that rate, Revlon's package would be reduced from $13 million to $2.6 million.
ACCESSION #
2841437

 

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