TITLE

Deutsch to cash in on Business.com

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
February 2000
SOURCE
Advertising Age;2/28/2000, Vol. 71 Issue 9, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on a contract secured by advertising agency Deutsch from financial Web site Business.com as of February 2000. Spending on the account is anticipated to be as high as $50 million. A business-to-business site offering content and electronic commerce, Business.com is one of more than a half-dozen start-ups backed by eCompanies. The site will go head-to-head with popular business portal Yahoo! Finance, according to an eCompanies spokesman. Business.com will target a broad scope of business people, from independent consultants and entrepreneurs to executives at all management levels. According to the spokesman, it will be the definitive resource for business people, offering everything from lifestyle articles to ratings of machinery and technologies.
ACCESSION #
2841222

 

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