Hooligan Chic

Smillie, Dirk
January 2008
Forbes Asia;1/7/2008, Vol. 4 Issue 1, p94
The article focuses on the growth of custom bikes in the U.S. Custom-builts approach the power and speed of racers, but, as one-of-a-kinds, they also reflect the distinctiveness and eccentricities of the builder and the owner. They confer status and satisfy a basic need for exhibitionism. Typically they cost $25,000 to $150,000, depending on the degree of customization.


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