TITLE

Slogans That Work

PUB. DATE
January 2008
SOURCE
Forbes Asia;1/7/2008, Vol. 4 Issue 1, p40
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents information on how to create an effective corporate slogan. A recent issue of the "Strategy & Innovation" newsletter summed up that the most effective corporate catchphrases are sticky. In other words they should be understandable, memorable and effective in changing thought or behavior.
ACCESSION #
28394149

 

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