Slogans That Work
- Logocentrism. Gillespie, Nick // Reason;Nov2002, Vol. 34 Issue 6, p51
Talks about the uses of the slogan 'Let's roll!,' the last known words of United Flight 93 passenger Todd Beamer before the airplane crashed in Pennsylvania on September 11, 2002. Aim of trade marking the slogan by the Todd M. Beamer Foundation; Use of the slogan by Wal-Mart and the Florida...
- SELLING THAT SINGS. // Saturday Evening Post;3/6/1943, Vol. 215 Issue 36, p68
The article focuses on several slogans and advertisements released in the United States.
- SELLING THAT SINGS. Lester, L. C. // Saturday Evening Post;5/1/1943, Vol. 215 Issue 44, p78
The article presents several advertising slogans in the United States.
- Metronatural: SayWA? von Hoffman, Constantine; Hein, Kenneth // Brandweek;10/30/2006, Vol. 47 Issue 40, p34
This article describes Washington state's efforts to come up with a state slogan. The tourism tagline of SayWA lasted only six months before it was ridiculed to death. The Seattle Convention & Visitors Bureau decided that the word Metronatural would be a good word to associate with the city. A...
- Expresiones acerca de MÃ©xico y los mexicanos. // Mexican Expressions: The Spice of A People;2002, p119
The article presents English translations of Mexican expressions about Mexico and Mexicans. Topics covered include the uniqueness of Mexico and love for country.
- Co-op preps another potential new strapline. Baker, Rosie // Marketing Week (Online Edition);8/20/2012, p12
The article reports on the move of the British business company Co-operative to use a phrase about celebrating one's life as a potential advertising tagline in 2012.
- NATION OF SLOGANEERS. Novack, Kate // Time;10/13/2003, Vol. 162 Issue 15, p24
Features examples of slogans used by communities in the United States. Slogan of Hico, Texas, where Billy the Kid allegedly died in 1950; Image of Scottsdale, Arizona; Mural that was created by schoolchildren for Tulare, South Dakota; Others.
- MY BODY, MY...GARDENBURGER? Wetter, Erica // Bitch Magazine: Feminist Response to Pop Culture;Fall2006, Issue 33, p15
The article features the vegetable burgers offered by Gardenburger in the U.S. Its latest advertisements use the phrases "Make Gardenburgers, Not War," "Peace, Love & Harmony" and "My body, My Gardenbruger." A raised fist clutching a leaf is also used as symbol in the advertisement.
- THE TALK OF THE TOWN: Rock, Business, and Trinity Church. // New Yorker;7/18/1970, Vol. 46 Issue 22, p20
The article comments on the peace slogan in the churchyard of the old Trinity Church in New York City. It argues on the panel discussion concerning the impact of rock music on business. It describes the wrong approach of the business community toward the youth. It explains the changes made by...