TITLE

Product Quality, Market Presence, and Buying Behavior: Aggregate Images of Foreign

AUTHOR(S)
Chinen, Kenichiro; Jun, Minjoon; Hampton, Gerald M.
PUB. DATE
March 2000
SOURCE
Multinational Business Review (St. Louis University);Spring2000, Vol. 8 Issue 1, p29
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Country-of-Origin (COO) effects refer to consumers' reliance on COO information in evaluating the quality of products from various countries and making their decisions on product purchases. The results of this study indicate that: (1) there is a positive relationship between the economic development level of the reference country and the U.S. consumers' willingness to buy; (2) U.S. consumers perceive Japanese product quality to be superior to those of other advanced countries such as Japan, Germany, Great Britain, and Canada; (3) U.S. consumers prefer to buy domestic products; and (4) two variables, product quality and market presence, positively influence the U.S. consumers' "intention to buy," with product quality being more influential than market presence.
ACCESSION #
2838633

 

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