Product Customization for the U.S. Market: An Expert System Comparison of British, German

Schipchandler, Zoher E.; Moore, James S.
March 2000
Multinational Business Review (St. Louis University);Spring2000, Vol. 8 Issue 1, p22
Academic Journal
The decision process concerning whether or not British, German and Japanese subsidiaries customize their product for the U.S. market is examined by means of an expert system built with rule induction. Only those decisions by firms whose U.S. market performance qualified them as "successful" were used to train the system. Both German and Japanese subsidiaries that engage in extensive research and development in the U.S. and British subsidiaries that exported to the U.S. prior to manufacturing here, elect to introduce customized or locally designed products in the U.S. market. Otherwise, these foreign firms are found to employ a contingent decision mechanism that varies with the nationality of the parent firm.


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