Strategies of Gaining Competitive Advantage at the Generic and Business Unit Level: A Study

Shah, Abhay; Zeis, Charles; Ahmadian, Ahmad; Regassa, Hailu
March 2000
Multinational Business Review (St. Louis University);Spring2000, Vol. 8 Issue 1, p13
Academic Journal
This study investigates the differences in Porter's generic and business level strategies of U.S., Japanese, and German companies operating in the United States. The study found that even though the companies from the three different countries were selling their products in the same market (U.S), they followed different generic and business level strategies in order to achieve competitive advantage.


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