TITLE

Lenovo enters global consumer PC market with style

AUTHOR(S)
Deffree, Suzanne
PUB. DATE
January 2008
SOURCE
Electronic News;1/7/2008, Vol. 54 Issue 1, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the entry of Lenovo into the global consumer personal computer (PC) market. The move comes with the launch of a new line of IdeaPad notebook and IdeaCentre desktop computers to complement its business-oriented ThinkPad notebooks and ThinkCentre desktops. The company is banking its consumer move on a combination of style and technology, hoping to win a larger share of the consumer personal computer (PC) market.
ACCESSION #
28381998

 

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