Lenovo enters global consumer PC market with style

Deffree, Suzanne
January 2008
Electronic News;1/7/2008, Vol. 54 Issue 1, p39
Trade Publication
The article reports on the entry of Lenovo into the global consumer personal computer (PC) market. The move comes with the launch of a new line of IdeaPad notebook and IdeaCentre desktop computers to complement its business-oriented ThinkPad notebooks and ThinkCentre desktops. The company is banking its consumer move on a combination of style and technology, hoping to win a larger share of the consumer personal computer (PC) market.


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