Coke Pumps Up Exercise TV

January 2008
Multichannel News;1/7/2008, Vol. 29 Issue 1, p27
The article reports on the sponsorship deal signed by Coca-Cola North America with Los Angeles, California-based video-on-demand service ExerciseTV. Under the agreement, Coca-Cola's brands will be featured on ExerciseTV's original and non-original programming that will integrate messaging and product attributes. Coca-Cola entertainment marketing director Greg Downey believes the partnership is ideal for it demonstrates how the company's brand portfolio fits into a balanced and active lifestyle.


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