Haugsted, Linda
January 2008
Multichannel News;1/7/2008, Vol. 29 Issue 1, p26
The article focuses on the strategy employed by the NFL Network and its affiliate channels in the U.S. to increase subscribers and earn continued support for National Football League (NFL) games. The NFL Network is noted to drive interest by rolling out local promotions such as NFL game-based sweepstakes in November 2007 which earned the company its highest-rated exclusive national game in 2007. NFL chief operating officer Kim Williams shares that local promotion is the heart of their strategy.


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