Gender Differences in Financial Perceptions, Behaviors and Satisfaction
- Gender Differences in the Cognitive Organization of Spending Attitudes. Dinauer, Leslie D. // Advances in Consumer Research;2009, Vol. 36, p856
The article focuses on the study regarding gender differences in the cognitive organization of consumer's spending attitudes in the U.S. It further examined Galileo cognitive maps of shopping concepts in men and women to inform the design of more effective debt counseling messages. In doing so,...
- Choices and preferences: Experiments on gender differences. Moss, Gloria; Colman, Andrew M. // Journal of Brand Management;Nov2001, Vol. 9 Issue 2, p89
Explores gender differences in consumer choices and preferences. Details on an experiment with business cards; Preferences of male and female customers regarding selected Christmas cards; Psychology of gender differences; Discussion on gender differences in design preferences.
- Sex, aggression, and humour: responses to unicycling. Shuster, Sam // BMJ: British Medical Journal (International Edition);12/22/2007, Vol. 335 Issue 7633, p1320
The article focuses on the results of created research which examined the reaction of men, women, and children to seeing a unicyclist riding down a street. A humorous discussion of the verbal and physical responses members of each of the three groups gave to the unicyclist, including taunts,...
- A Measure of Uniqueness and Social Character to Predict shopping Behavior: A Comparative Study on Gender Difference. Soomro, Mohammad Ismail; Gilal, Rahman Gul; Jatoi, Muhammad Masihullah // Interdisciplinary Journal of Contemporary Research in Business;Apr2011, Vol. 2 Issue 12, p405
Social Character is measured by inner-directedness and other-directedness, where inner- directed consumers are always guided by their inner values without considering the point of view of others at the time of evaluating new products; on the other hand other-directed tends importance to the...
- Looking at Gender Differences Through the Lens of Sport Spectators. // Sport Marketing Quarterly;2006, Vol. 15 Issue 3, p155
This paper explores common assumptions about the intrinsic differences between male and female consumers within a subset of leisure consumption - sport spectating. This research utilized the Sports Interest Inventory (SII) (Funk, Mahony & Ridinger, 2002) to examine differences between spectators...
- Gender Differences in Adolescent Compulsive Consumption. Shoaf, F. Robert; Scattone, Joan // Advances in Consumer Research;1995, Vol. 22 Issue 1, p500
Examines the possibility that gender differences in cognitive processing styles would emerge in the context of adolescent attributional thinking in a group conformity situation. Adolescent compulsive consumption; Group conformity and attribution theory; Gender effects on processing style.
- Cold Call Sales Effectiveness: An Investigation of Source Perceptions and Gender Differences. Lundgren, Sharon R. // Advances in Consumer Research;1995, Vol. 22 Issue 1, p606
Examines whether the consumers' willingness to listen and decision to yield in a cold-call setting are affected by the sex and the behavior of the salesperson. Effects of influence style; Gender effects.
- He shops, she shops--with a difference. // WWD: Women's Wear Daily;5/31/95, Vol. 169 Issue 104, p16
Reports on the findings of the study `A Generation Comes of Age: The Shopping Behavior of Today's 50+ Men and Women,' conducted by Ken and Maddy Dychtwald, co-founders of Age Wave Inc. Subtle yet consistent differences in shopping patterns between men and women; Agreement on price, availability...
- Brand as a Relationship Partner: Gender Differences in Perspectives. Monga, Alokparna Basu // Advances in Consumer Research;2002, Vol. 29 Issue 1, p36
Do consumers evaluate brands by looking at the brand's actions towards them (e.g. "This brand understands me") in addition to their own action towards the brand (e.g. "I understand this brand")? Since a relationship is a two-way process, both actions should be important in evaluating a brand...