TITLE

Take a Cue

PUB. DATE
January 2008
SOURCE
Marketing Management;Jan/Feb2008, Vol. 17 Issue 1, p5
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on a consumer study published in the "Journal of Marketing Research." Particular attention is given to the myraid cues that consumers are exposed to in their surrounding areas. The author reports that while these incidental cues seem innocuous, they could actually influence the products consumers buy. The article continues by stating that while marketers often want to design catchy product names and slogans, the results of the studies outlined in the "Journal of Marketing Research" report suggest that it is also important to consider the consumer's surrounding environment.
ACCESSION #
28351774

 

Related Articles

  • What to say when: Advertising appeals in evolving markets. Chandy, Rajesh K.; Tellis, Gerard J.; MacInnis, Debbie; Thaivanich, Pattana // Marketing News;10/8/2001, Vol. 35 Issue 21, p22 

    The article focuses on a study by researchers Rajesh K. Chandy, Gerard J. Tellis, Deborah J. MacInnis and Pattana Thaivanich that appeared in the "Journal of Marketing Research." The study examines which advertising cues are most effective in driving consumers' actual behavior in new versus old...

  • CALL EVERY Shot. Finkbeiner, Carl; Waters, Kevin // Marketing Management;Jan/Feb2008, Vol. 17 Issue 1, p38 

    Marketers know the value of segmenting their customer base and frequently use segmentation tools for guidance in making strategic and tactical brand decisions. More often than not, however, such tools fail to deliver meaningful prescriptive or actionable direction, thus hampering success. This...

  • MEN, DOGS, GUNS, AND CARS: The Semiotics of Rugged Individualism. Hirschman, Elizabeth C. // Journal of Advertising;Spring2003, Vol. 32 Issue 1, p9 

    Cross-cultural research on advertising has called attention to the important role that core societal values have on advertising production and reception. This study focuses on a core American cultural value, rugged individualism. Drawing on recent scholarship that emphasizes the rhetorical,...

  • The Effects of Culture and Socioeconomics on the Performance of Global Brand Image Strategies. Roth, Martin S. // Journal of Marketing Research (JMR);May95, Vol. 32 Issue 2, p163 

    Developing and managing brand image is an important part of a firm's marketing program. However, little research has been done (1) on linking the use of brand image strategies to product performance or (2) on managing brand Images in global markets. The author examines the brand...

  • Introduction to the Special Section: Measurement and Marketing Research--Is the Flirtation Going to Lead to a Romance? Ray, Michael L. // Journal of Marketing Research (JMR);Feb1979, Vol. 16 Issue 1, p1 

    The articles in this special section provide practical guidelines and examples for carrying out reliability and validity measurement testing, which is essential to the advancement of marketing research. A content analysis of JMR articles shows increasing concern with these issues in the past...

  • Thomas Kinnear appointed Journal of Marketing editor.  // Marketing News;4/30/1990, Vol. 24 Issue 9, p6 

    The article reports on the appointment of Thomas C. Kinnear as an editor of the "Journal of Marketing Research." He was appointed by the American Marketing Association's Board of Directors. Kinnear is an associate dean for executive education programs and professor of marketing at the University...

  • Friends or foes?  // Marketing Management;May/Jun2007, Vol. 16 Issue 3, p5 

    The article discusses research about marketing strategy that was originally published in the "Journal of Marketing Research." An article called "Working with Rivals: The Impact of Competitor Alliances on Financial Performances" says that firms can form alliances with rivals to accomplish both...

  • PERIODICALS.  // Operations Research;Jan/Feb64, Vol. 12 Issue 1, p171 

    The article presents information on the first issue of the new "Journal of Marketing Research." The American Marketing Association will publish it in February 1964. It will appear quarterly in February, May, August, and November.

  • Journal of Marketing Research in the New Competitive Journalistic Environment. Huber, Joel // Journal of Marketing Research (JMR);Feb2007, Vol. 44 Issue 1, p1 

    This article discusses the "Journal of Marketing Research." The author notes, under a new editorial board, the 2007 issues of the periodical will feature high-impact articles and an increase in the number of articles per year, as well as an improvement in the article review process. The author...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics