Take a Cue

January 2008
Marketing Management;Jan/Feb2008, Vol. 17 Issue 1, p5
The article focuses on a consumer study published in the "Journal of Marketing Research." Particular attention is given to the myraid cues that consumers are exposed to in their surrounding areas. The author reports that while these incidental cues seem innocuous, they could actually influence the products consumers buy. The article continues by stating that while marketers often want to design catchy product names and slogans, the results of the studies outlined in the "Journal of Marketing Research" report suggest that it is also important to consider the consumer's surrounding environment.


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