TITLE

From the editor

AUTHOR(S)
Neal, Carolyn P.
PUB. DATE
January 2008
SOURCE
Marketing Management;Jan/Feb2008, Vol. 17 Issue 1, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses various reports published within the issue, including one by B. Joseph Pine II and James H. Gilmore on managing and understanding customers and another by Martin Reilly, Deb Rapacz, and Don E. Schultz on how brand managers need to strengthen their branding beyond advertising.
ACCESSION #
28351765

 

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