Boost Mobile: The Un-Cola

Alleven, Monica
January 2008
Wireless Week;1/15/2008, Vol. 14 Issue 2, p18
Trade Publication
The article reports on the plans of wireless service provider Boost Mobile to expand Unlimited by Boost, its flat-rate code division multiple access (CDMA) service, and create fashion-related lifestyle accessories and even desktop toys. According to Mark Fewell, senior director of business development and media at Boost Mobile, the lifestyle accessories include everything from backpacks to tin-can desktop speakers, and they often involve artists who lend their names and designer details to the products.


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