TITLE

Future Markets

AUTHOR(S)
Kotler, Philip
PUB. DATE
February 2000
SOURCE
Executive Excellence;Feb2000, Vol. 17 Issue 2, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the expected changes in the marketplace. Shifting demographics; Entertainment explosion; High-income consumers; Convenience; Quality, pricing and service; Cause-related marketing.
ACCESSION #
2834557

 

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