NBC, Ralph Lauren partner for e-commerce

Hogan, Monica
February 2000
Multichannel News;02/14/2000, Vol. 21 Issue 7, p29
Informs on the partnership formed by National Broadcasting Co. (NBC) and Polo Ralph Lauren, called Ralph Lauren Media. New company's plans to launch a Polo.com web site; Possible development of magazines, movies and television programming; Strong electronic commerce component.


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