Born, Pete
January 2008
WWD: Women's Wear Daily;1/4/2008, Vol. 195 Issue 3, p6
Trade Publication
The article reports on Jami Morse Heidegger's comeback in the cosmetics business seven years after she sold Kiehl's Since 1851 to L'Oreal. She is developing a collection of five facial skin care products aimed at women with mature skin and designed with high-octane ingredients and matching lofty price points. For an overall corporate identity, she has settled on Morse Laboratories, the original name of the business of her late father, Aaron Morse.


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