Brien to unite IPG media shops

Darby, Ian
December 2007
Campaign;12/1/2007 Environmental & Ethical, p1
Trade Publication
The article reports that Nick Brien, worldwide chief executive officer of Universal McCann, is set to get responsibilities for driving efficiencies across Universal and its sister media network Initiative. The move will stop short of a merger of Universal and Initiative, with each network maintaining its own brand and P&L. The move would mark a partial U-turn by IPG, which disbanded its media unit IPG Media a year ago.


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