Mitsubishi 0-0-0 plan builds traffic -- cheap

Rechtin, Mark
February 2000
Automotive News;2/14/2000, Vol. 74 Issue 5861, p18
Trade Publication
Reports on the success of Mitsubishi Motor Sales of America Inc.'s `zero-zero-zero' incentive program in 1999. Concept of the program; Increase in automobile sales during the period; Improvements in the company's key operating ratios; Plans of launching another marketing campaign after the program expires.


Related Articles

  • California only.  // Automotive News;10/30/1995, Vol. 70 Issue 5630, p8 

    Reports on the financing program offered by Mitsubishi Motor Sales of America for the California market.

  • Mitsubishi plans sales in Mexico. Kachadourian, Gail // Automotive News;8/19/2002, Vol. 76 Issue 5998, p14 

    Reports the expansion of automobile marketing of Mitsubishi Motors America in Mexico.

  • Mitsubishi guarantees resale values. Rechtin, Mark // Automotive News;5/7/2001, Vol. 75 Issue 5928, p4 

    Reports the launching of marketing program of Mitsubishi Motor Sales of America permitting customers to sell the vehicle back to the company at a guaranteed price. Requirements of the program; Basis of the program; Purpose of the company for implementing the program.

  • Company adopts 'market-driven mind-set'. Kisiel, Ralph // Automotive News;7/1/2002, Vol. 76 Issue 5991, p6T 

    Reports the strategy of marketing automobiles in Mitsubishi Motor Sales of America Inc.

  • The `Hondabishi' way.  // Automotive Industries;Feb95, Vol. 175 Issue 2, p33 

    Reports on the number of vehicles sold by Mitsubishi Motor Sales of America Inc. in the United States in 1994. Marketing strategies; Feedback from Dick Recchia, Mitsubishi's executive vice president and chief operating officer.

  • Rodential musing.  // Advertising Age;9/6/1999, Vol. 70 Issue 37, p39 

    This section reviews an advertising campaign for the redesigned Eclipse launched by Mitsubishi Motor Sales of America as of September 6, 1999.

  • Democracy Reigns as Mitsubishi Dealers Vote on Regional TV Spots. Green, Jeff // Brandweek;04/19/99, Vol. 40 Issue 16, p4 

    Reports that Mitsubishi Motor Sales America (MMSA) has allowed dealers to vote directly on which versions of the latest advertising campaign they prefer to air in their regions. Impact of the regionalized imperative; Comment from MMSA marketing director Peg Dilworth-Hunt; Levels of intensity of...

  • Japanese fleet sales climb as Big 3 dip. Thomas, Charles M. // Automotive News;11/29/1993, Vol. 67 Issue 5528, p1 

    Reports on the increase in sales of Japanese automakers such as Mitsubishi Motor Sales of America Inc. and Nissan Motor Corp. in the United States to daily rental and corporate fleet markets. Reduction in Big 3 sales registrations; Comparative sales figures for the third quarter of 1992 and...

  • Car Envy via Deutsch. Feuer, Jack // Adweek Western Edition;08/07/2000, Vol. 50 Issue 32, p8 

    Focuses on the advertisement created by Deutsch/LA for Mitsubishi Motor Sales of America. Description of the television spots; Aim of the advertisements; Correlation of the company's advertisements on the sales of its automobiles.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics